وسائل الإعلام الرياضي و دورها في استقطاب المؤسسات الاقتصادية للاستثمار في أندية الرابطة المحترفة في الجزائر

Abstract EN

This study aimed to know the Role of The media Sports in attracting economic institutions to invest in professional league clubs in Algeria, and the study relied on the descriptive approach as it fits with the subject of the study, and the researcher used the questionnaire and applied to a random sample of 30 responsible journalists and editor-in-chief for the sports departments, In order to achieve the goal of the study, the researcher used several statistical methods, including Cronbach's alpha to ensure consistency, frequencies and percentages to describe the study variables, and the arithmetic mean to determine the level of response to the study variables, The findings showed: • The multiplicity of television channels and their specialization in sports contributes to bringing the owners of economic institutions closer to the supervisors of clubs and sports organizations and motivating them to invest in them.