وسائل الإعلام التقليدية و المساحات الإفتراضية الجديدة : من يقود عملية بناء الأجندة ؟

Abstract EN

This research paper discusses recent trends for agenda-setting research, with a chronological review of the evolution of its hypothesis, in shifting the importance from the media agenda to the public agenda as an important step in shaping public opinion.

In this work, we argue that traditional media is still dominated the mainstream agenda.

However, this agenda has been complemented and, in some cases, challenged by alternative agendas appearing on the social media networks.

The purpose of this work is to conduct a literature review, and explore the fundamental principles of the theory.

It is also an attempt to review new boundaries in the relationship between traditional media and the new virtual spaces.