أثر التوجه الاستراتيجي على الأداء المؤسسي : دراسة حالة على شركة الكهرباء في المحافظات الجنوبية

Abstract EN

Aim of the research : study the impact of the strategic orientation on institutional performance in electricity company that work in Gaza strip-Palestine.

research mythology : the analytical descriptive approach and the historical approach were used in this research .research results : there is a statistically significant impact for strategic orientation on institutional performance the electricity company in the gaza strip and the company is interested in its vision, but there are shortcomings in the databases of the company’s strategic orientation, formal training and work teams.

research recommendations: strengthening the role of leadership that supports the strategic orientation in the company and appointing leaders with a strategic orientation because of its impact on creating an atmosphere suitable for strategic orientation and take advantage of the strategic orientation in the company's main operations with the aim of achieving a competitive advantage and maintaining customer confidence and satisfaction.