البلاغة في ظل تحديات العصر الرقمي

Abstract EN

This study aimed to identify the impact of the digital image in its relationship with the rest of the expressive media that were made available by modern communication technology, such as sound, movement and light, in shaping the new aesthetic of rhetoric as one of the elements of the digital creative process through a descriptive and analytical approachWe have concluded that the creative rhetoric was designed with many features that made it expressive of the previous era, it moved from the struggle to the wording and meaning to the conflict between the word and the image and between the ancestral word and the cognitive imagination