Organizational mission impact on achieving competitive advantage in Jordanian pharmaceutical sector

Abstract EN

The current study examined the impact of organizational mission's components, quality, research and development (R & D), customer satisfaction, and technology, on achieving a competitive advantage as measured by sales volume, market share, and net financial profit.

Five public Jordanian pharmaceutical companies in Amman city were randomly selected from a population of eighteen pharmaceutical industrial companies.

Out of two-hundred and fifty surveyed, one hundred and sixty-eight respondents were received with a rate of 67% responses.

Different statistical procedures were conducted including analysis of variance and stepwise regression, among others.

The results suggested that there was a statistically positive significant impact of organizational mission’s components on achieving a competitive advantage in Jordanian pharmaceutical sector with a higher customer satisfaction and R&D effect than quality and technology Components