Role of marketing information systems in enhancing the competitive abilities of the Sudanese telecommunications : companies a case study, Zain telecommunications company, white Nile and Kordofan sectors

Abstract EN

This paper aimed to examine Marketing Information System (MIS) application extent in Zain Telecommunications Company (ZTC), White Nile and Kordofan sectors, also suggesting some recommendations which can motivate (ZTC) to improve its existing marketing systems to cope with others competitive companies.

The main findings of this paper shown that (ZTC) has analyzed data and information which have been gathered from their clients regularly, for improving and developing their services, also has trained their marketing divisions staff about the techniques of collecting data and information from external environment, electronically, also allocating particular budget for implementation all marketing researches stages.

Key words: Competitive ability, marketing intelligences system, reports & registers system, marketing researches system & competitive advantage.