Role of marketing information systems in enhancing the competitive abilities of the Sudanese telecommunications : companies a case study, Zain telecommunications company, white Nile and Kordofan sectors
Author
Source
Revue Économie et Environnement
Issue
Vol. 3, Issue 3 (31 Oct. 2020), pp.95-118, 24 p.
Publisher
Publication Date
2020-12-31
Country of Publication
Algeria
No. of Pages
24
Main Subjects
Topics
- Research
- Information systems
- Competition
- Marketing
- Case studies
- Nil al-Abyad(State)
- Marketing information systems
- Telecommunications companies
Abstract EN
This paper aimed to examine Marketing Information System (MIS) application extent in Zain Telecommunications Company (ZTC), White Nile and Kordofan sectors, also suggesting some recommendations which can motivate (ZTC) to improve its existing marketing systems to cope with others competitive companies.
The main findings of this paper shown that (ZTC) has analyzed data and information which have been gathered from their clients regularly, for improving and developing their services, also has trained their marketing divisions staff about the techniques of collecting data and information from external environment, electronically, also allocating particular budget for implementation all marketing researches stages.
Key words: Competitive ability, marketing intelligences system, reports & registers system, marketing researches system & competitive advantage.
American Psychological Association (APA)
Hasbu, Ahmad Hasbu Adam. 2020. Role of marketing information systems in enhancing the competitive abilities of the Sudanese telecommunications : companies a case study, Zain telecommunications company, white Nile and Kordofan sectors. Revue Économie et Environnement،Vol. 3, no. 3, pp.95-118.
https://search.emarefa.net/detail/BIM-1344310
Modern Language Association (MLA)
Hasbu, Ahmad Hasbu Adam. Role of marketing information systems in enhancing the competitive abilities of the Sudanese telecommunications : companies a case study, Zain telecommunications company, white Nile and Kordofan sectors. Revue Économie et Environnement Vol. 3, no. 3 (Oct. 2020), pp.95-118.
https://search.emarefa.net/detail/BIM-1344310
American Medical Association (AMA)
Hasbu, Ahmad Hasbu Adam. Role of marketing information systems in enhancing the competitive abilities of the Sudanese telecommunications : companies a case study, Zain telecommunications company, white Nile and Kordofan sectors. Revue Économie et Environnement. 2020. Vol. 3, no. 3, pp.95-118.
https://search.emarefa.net/detail/BIM-1344310
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1344310