العلاقات العامة و دورها في إدارة الأزمات الإدارية في منظمات الأعمال الأردنية

Abstract EN

Public relations arose with the emergence of human societies, developed with the development of life and societies, as a natural result of social interaction between individualsand organizations.

The aim of this research is to identify the role of public relations management in dealing with administrative crises before, during and after the event in a manner that achieves the objectives that were established because of it.

It also identifies the main obstacles and obstacles facing public relations departments in Jordanian business organizations, In order to achieve this objective, the study sample consisted of (600) employees, head of department, director, general manager / secretary general of 20 business organizations randomly selected representing all sectors.

After collecting the questionnaires, the number of retrieved (591) questionnaire, the respondents form the final number of the sample of the study sample.

The results of the sample of the study sample in Jordanian business organizations for the role of public relations in the management of crisis management in the crises came within the middle class