أثر أبعاد التسويق الداخلي في تحقيق جودة الخدمات البريدية : دراسة استطلاعية لعينة من موظفي وكالات بريد الجزائر العاملة بمدينة الاغواط

Abstract EN

This study aims to display the role of internal marketing in improving the quality of postal services, in theory, we tried to clarify the general and conceptual framework of both variables, On the field side we wanted to know this role in the agencies working in the city of Laghouat, And distributed a questionnaire on a sample of employees and employees estimated at 55 forms were accepted 40.

After the analysis and the study, we came to confirm the hypotheses of the treatment and tried to make recommendations that we found useful for subsequent studies.