The impact of social media advertisements on purchase intentions : an empirical study on food industry in Jordan

Other Title(s)

أثر إعلانات وسائل التواصل الاجتماعي في نوايا الشراء : دراسة تطبيقية على صناعة الغذاء في الأردن

Joint Authors

Ayish, Usamah
al-Hasan, Salam
Abu Talib, Jawa
Abu Talib, Farah
al-Utaybi, Liyan
al-Haddad, Shafiq

Source

Jordan Journal of Business Administration

Issue

Vol. 17, Issue 4 (31 Dec. 2021), pp.611-624, 14 p.

Publisher

University of Jordan Deanship of Academic Research (DAR)

Publication Date

2021-12-31

Country of Publication

Jordan

No. of Pages

14

Main Subjects

Marketing

American Psychological Association (APA)

al-Haddad, Shafiq& Ayish, Usamah& al-Hasan, Salam& Abu Talib, Jawa& Abu Talib, Farah& al-Utaybi, Liyan. 2021. The impact of social media advertisements on purchase intentions : an empirical study on food industry in Jordan. Jordan Journal of Business Administration،Vol. 17, no. 4, pp.611-624.
https://search.emarefa.net/detail/BIM-1346678

Modern Language Association (MLA)

al-Haddad, Shafiq…[et al.]. The impact of social media advertisements on purchase intentions : an empirical study on food industry in Jordan. Jordan Journal of Business Administration Vol. 17, no. 4 (2021), pp.611-624.
https://search.emarefa.net/detail/BIM-1346678

American Medical Association (AMA)

al-Haddad, Shafiq& Ayish, Usamah& al-Hasan, Salam& Abu Talib, Jawa& Abu Talib, Farah& al-Utaybi, Liyan. The impact of social media advertisements on purchase intentions : an empirical study on food industry in Jordan. Jordan Journal of Business Administration. 2021. Vol. 17, no. 4, pp.611-624.
https://search.emarefa.net/detail/BIM-1346678

Data Type

Journal Articles

Language

English

Record ID

BIM-1346678