مقومات بناء الهوية التنظيمية

Abstract EN

Each organization needs to have a distinct personality from others that are similar in nature by positioning it self among others to better interact with them, so before each organization knows what to do, it needs to know what it is ? or what it is and what it is that organizations have to give some weight to having a strong organizational identity that sets theme apart.

organizational identity also has an impact on the behavior and performance of employees, because it is the result of the relationship between the individual worker and the organization through its interaction with colleagues and senior management.

the latter works to raise and from the organization's members and how do they understand who we are ? what do we represent as an organization ? workers are defined as belonging to the organization as a whole and not to their unit or area of specialization, so we will shed light on the organizational identity is and what it means to build it.