دور الذكاء التسويقي المرتكز على التسويق الرقمي في تعزيز ولاء الزبون

Abstract EN

This study aims to highlight the importance of marketing intelligence and the marketing intelligence system that includes, understanding the customer, understanding the market, product intelligence and competitor intelligence with the use of digital marketing in enhancing customer loyalty.

the information issued by the marketing intelligence system needs to be intelligently processed with the latest methods in order to prepare a dashboard, through which the organization facilitates the promotion of customer loyalty.

we found a relationship between marketing intelligence based on digital marketing in communicating and reaching prospective customers, and then converting them to loyal customers in order to reach the philosophy of the partner customer, in addition, marketing intelligence provides the appropriate information about customers and activates digital marketing tools that allow organizations to make the customer a partner of the organization and push him to move from awareness to support and defender of the brand.

marketing intelligence provides the appropriate information about customers and activates digital marketing tools that allow organizations to make the customer a partner of the organization and push him to move from awareness to support and defender of the brand.