ترجمة الخطاب الإشهاري في ظل الاختلافات الثقافية والاجتماعية

Abstract EN

This research paper aims at analyzing the translation of advertising discourse, with a focus on the differences in cultures and socialization, considering that these texts are commercial advertisements, the aim of which is to have the effect on the target language audience similar to the effect that the original advertisement left on the source language audience.

thus, adopting approaches and methods that will help the translator achieve the goal and purpose of marketing discourse translation.

the products, especially those manufactured by major international companies, roam various countries of the world with their different sects, beliefs and cultures, nothing but with the aim of promoting these products and making them widely consumed to achieve economic profits for these manufacturers by branding them with special advertisements targeting a particular community to influence the consumer and attract him to purchase the product.

to do so, cultural and social differences should be taken into consideration in translating the advertising discourse.