أثر اليقظة الإستراتيجية على تحقيق الميزة التنافسية : دراسة ميدانية على المصارف التجارية العاملة بمدينة الأبيض

Abstract EN

The study aimed to identify the impact of strategic vigilance on achieving competitive advantage in banks operating in El Obeid City.

The study used the descriptive analytical method.

The study relied on a simple random sample, and a sample questionnaire was designed to collect data, where (75) questionnaires were distributed, of which (72) questionnaires were retrieved at a rate of 96%.

Technology) and the competitive advantage in its dimensions (flexibility, responsiveness to the customer).

The study recommended paying attention to competitive vigilance because it teaches the banks under study to have a good understanding of competitors’ plans and thus to overcome them.

It also recommends adopting the concept of technological awakening, as it leads to the exploration of unused innovations in banks.