مواقع التواصل الاجتماعي : أداة استراتيجية لبناء التسويق الشبكي و كسب الولاء و الربحية

Abstract EN

Social media has changed the power structures of the marketplace.

Evidence indicates a major power migration and the emergence of a new breed of powerful and sophisticated costumers, difficult to influence, persuade and retain.

the present paper outlines the strategic importance of network marketing in supporting a long-term sustainable relationship with costumers, and aims to demonstrate the importance of social media as an effective tool in Promoting the brand's reputation and customer loyalty.

Conventional customer relationship management turns to social customer relationship management.

This is accompanied by the involvement of the customer in a new form of relationship with the organization, which is characterized by participation in the creation of knowledge, offers, products and value.

The study proposes examples of how companies benefit from the use of social media, increasing sales and profitability, creating ads, acquiring new clients, keeping them and making them loyal.