توظيف أبعاد القيادة الريادية في تحقيق جودة الخدمات : دراسة ميدانية في مصرف الرافدين و فروعه في مدينة الموصل

Abstract EN

The study aimed to identify the extent to which the administrative leaders of Rafidain Bank and its branches in the city of Mosul possess the dimensions of pioneering leadership (strategic vision, creativity, proactiveness, risk tolerance), and the extent to which they are employed in improving the quality of banking services.

The problem of the study centered on the following question: Is it possible to employ the dimensions of entrepreneurial leadership in achieving the quality of banking services? The study adopted the descriptive-analytical approach, and the field of study was determined in Rafidain Bank and its branches in Nineveh Governorate.

The study sample was selected, which amounted to (205) customers and (205) employees of the bank in question and its branches.

The data were analyzed and processed using SPSS to test the study's hypotheses and verify their validity.

In the light of the statistical treatment, many results were reached, the most important of which were: The presence of moral differences in the opinions of the respondents regarding the relationship between the dimensions of Entrepreneurial leadership and the quality of services provided by Rafidain Bank and its various branches.

The quality of the services it provides to customers.