دوافع تعرض الجمهور للقنوات الفضائية الرياضية المتخصصة و الإشباعات المتحققة منه : دراسة مسحية على جمهور مدينة بغداد

Abstract EN

The paper aims to identify the extent of public exposure to specialized sports satellite channels, and what gratifications are achieved from them, and to reach scientific results that give an accurate description of exposure, motives and gratifications verified by that exposure.

The aims of this paper are: 1-Revealing the habits and patterns of public exposure to specialized sports satellite channels.

2-Identify the reasons for the public's preference for specialized sports satellite channels.

3-Disclose the motives and gratifications achieved by the public from exposure to specialized sports satellite channels.

The researcher used the survey method to collect data by designing a questionnaire, as a tool to reveal the motives and gratifications achieved among the public from exposure to specialized sports satellite channels.

areal), and it was paired with the non-probability (purpose) sample from the audience groups that watch specialized sports satellite channels, as it achieves the study objectives.

The findings of this study can be summarized as follows: 1- The majority of the respondents watched the specialized sports satellite channels, on a continuous basis, “always” with a number of repetitions amounting to (120% ), respondents and at a rate of (60% ).2- The respondents prefer watching specialized sports satellite channels in the second evening period from (6 pm - 10 pm), and the number of respondents was (127), with a percentage of (63.5% ).3-There is a statistically significant correlation between the public's exposure to specialized sports satellite channels and the related motives of this exposure, and the degree of need or motivation for exposure to specialized sports satellite channels is at a high level.4-There is a statistically significant correlation between the public's motives for exposure to specialized sports satellite channels and the resulting gratifications from this exposure.

The result indicates that the degree of saturation achieved from exposure to specialized sports satellite channels was at a high level.