فاعلية استخدام منصات الإعلام الجديد في إمداد الجمهور بالمعلومات الطبية دراسة تطبيقية

Abstract EN

The study aims to identify the extent to which the Egyptian public relies on new media platforms in obtaining health information, and the level of public confidence in it.

This study is a descriptive study.

The study relied on the media survey method, both descriptive and analytical, using a content analysis form for a sample of medical pages.

On the new media platforms for the analytical study to be conducted during the period of time allocated to each of (Dr.

Hani Essam Khal Al-Ayal Pediatrics and Neonatology page, Everyday Medical Information App, Galaxy Medicine Group, Al-Aspetaliah Channel, Shezlong website), as well as a field survey of the sample of respondents The study indicated that the most media templates used in the pages under study was the “text with image” template with a percentage of 58,2, in the second place “text with video” with a percentage of 20,9, and in the third place “live video broadcasting” with a percentage of 9,8 and all the study sample websites used the language Standard Arabic and colloquial only, and the subjects under study were free from foreign and translated languages, and Franco confusing.

The colloquial language occupied76,5 %of the subjects in the study sample and came in First place, while Standard Arabic came in second with23,5%