Product-specific determinants of mobile money adoption evidence from egypt during COVID-19 Pandemic

Abstract EN

The paper aims to examine the factors affecting users' adoption intentions of mobile money in Egypt during the COVID -19 using a binomial logit model.

Our econometric estimation results show that, in general, perceived benefits, ease of use, and proximity of points of sale are the significant variables that specify the adoption of mobile money in Egypt.

Moreover, socio-demographic characteristics showed different results.

Women are more concerned about the perceived benefits and ease of use while men added other concerns: the time taken to conduct a transaction and the proximity to sale points.

For individuals with lower income, ease of use is the primary determinant, while for those with higher income, it is the proximity of points of sale and safety, which determines the adoption of mobile money services.

Finally, for young individuals, under the age of 30, perceived benefits, ease of use, and the proximity of points of sale are the main determinants of mobile money service use.