Managing multilevel stakeholder engagement in vision and strategy making : the case of Aseer region

Abstract EN

Using a case study approach, this research investigates multilevel stakeholder engagement in regional development.

The case was Aseer, an untapped region of Saudi Arabia with unique beauty and culture.

The Aseer Development Authority (ASDA) adopted planning processes to build a regional strategy and vision that assessed current socioeconomic conditions and competitive advantages, incorporated infrastructure investments, and developed projects to boost tourism and other industries.

Data sources included ASDA reports of the region describing the socioeconomic conditions, geography, and environment; observations, interviews, and notes taken during dozens of workshops and meetings conducted during the project; and documents and presentations made by the planning team.

Through an in-depth analysis of the engagement objectives, methods, tools, level of involvement, and leadership, the various stages of stakeholder engagement at the local, regional, and national level are presented.

Results show that continuous alignment across government levels helped to foster effective engagement, establish a shared vision, and deliver a robust regional strategy.