الأثر الريادي لأدوات حاكمية المنظمة في مجابهة العجز الأخلاقي و تعزيز الشفافية للوصول للتنافسية الريادية لمنظمات الأعمال : دراسة تحليلية

Abstract EN

The main obstacle for implementing Arab common market or implementing Islamic common market was the lack of trust between those nations.

any Arab or Islamic country would like to invest in another country : may not doing so bccausc the fear that may loose their investments in case any dispute arise later or change in governments .in order to overcome this obstacle; the author has developed simple theory to solve this problem by benefiting from a well known theory called theory of balanced terror which has prevented third -world-war to happen..

the author has applied this theory in marketing by reversing theory of balanced -terror to balanced -interest theory by applying the new theory in Arab conunon market ,we can establish trust between Arab nations in order to revive Arab common market.