إمكانية تطوير الجودة المستدامة في المنظمات السياحية : دراسة تحليلية في مجمع السدير السياحي لدور غابات الموصل

Abstract EN

The research aims to highlight the fact that quality, management and continuous improvement have tools that will enable the service organization to reduce waste in all that surrounds the service of resources and address the problems of poor availability of appropriate technical competence in the provision of tourism services, poor aesthetic front line of material resources and service providers, and addressing the problem of overlap Between organizational functions and the problem of imbalance between them prevents the organization's ability to achieve sustainability in the market and compete based on quality management on an ongoing basis.

The research is considered a scientific addition in the field of total quality management in general, as the research started from the question: How can sustainable quality be developed in the tourism organization? Assuming that functional and technical quality is the basis for that development.

The current research used a questionnaire that was distributed to 67 of the visitors to the surveyed tourist organization, as they are more knowledgeable than others about the dimensions of the current research through the details of the questions asked.

The research came to the conclusion that the aesthetic component of the material and human resources in particular the front-line staff in the tourism organization, the aesthetic components of gardens and places to sit, the availability of water engineering, and the availability of modern games, have a relative importance in the decision to build a competitive advantage in tourism organizations.

The research also reached a number of proposals, the most prominent of which is to support personal selling programs, since services in general and tourism in particular depend on the human resource by introducing workers to training programs on tourism activity and the art of dealing to form the loyalty of beneficiaries to the complex and to gain customers for its services.