الوعي الاستراتيجي الخارجي و دوره في اغتنام الفرص السوقية : دراسة تحليلية لعينة من المديرين في شركات إنتاج الأدوية الأهلية في مدينة سامراء

Abstract EN

The aim of the research is to demonstrate the role of external strategic awareness as a future variable in seizing market opportunities as a dependent variable in the private pharmaceutical production companies in the city of Samarra.

(Dijla Company, Gulf Walls Company, Dubai Company) and adopted the descriptive and analytical approach in the study, and the SPSS program was used for the purpose of data analysis and interpretation.

The researchers reached a set of conclusions that emphasized the role of external strategic awareness in seizing market opportunities and its impact on reducing strategic risks.

The researchers presented a set of recommendations, including the need to pay attention to external strategic awareness and work to seize market opportunities, as well as work to raise the level of managers' awareness about the size and strength of companies that offer alternative products to the products of the surveyed companies and to know their competitive moves and plans