"نموذج مقترح للمرونة التشغيلية و دورها في تعزيز الميزة التنافسية للمنظمات"

Abstract EN

This study aims to identify the impact of operational flexibility dimensions namely (machines flexibility, materials handling flexibility, production mix flexibility, production paths flexibility) on enhancing the competitive advantage dimensions namely (quality, delivery, customer retention) for organizations, where the study community consisted of Three companies within the iron and steel sector in Suez Governorate, which are (Al-Ezz Flat Steel Company, Suez Steel Company, Egyptian Steel Company) due to the presence of a melting furnace in the companies investigated, which means the production of semi-finished products and then working on rolling them and converting them into final products.

Research sample, focused on workers in thec production, operations, quality, stores and sales departments through (technicians, supervisors, head of departments, engineers, managers)
306 questionnaires were distributed, and the study reached several results, the most important of which is that the level of operational flexibility and competitive advantage was high in the companies surveyed, and the study also proved that there is a statistically significant effect of operational flexibility on the competitive advantage of the three organizations surveyed, with the exception of the dimensions of machine flexibility and flexibility of production paths.