دور تطبيق استراتيجيات التسويق الريادي في تعزيز مستوى الولاء للعلامة التجارية : دراسة تطبيقية على شركات مدينة غزة الصناعية (بيديكو)‎

Abstract EN

The research aims to identify the extent to which the dimensions of pioneering marketing are applied in industrial establishments in the Gaza Strip and the extent of their contribution to enhancing the level of brand loyalty.

It is a company (Hanover Food Industries-Pioneer Industry and General Trade-Unipal for Trade and Industry).

The most important results of the study showed that the degree of availability of leadership dimensions of entrepreneurial marketing with a relative weight of (0.72.2) which is a high percentage, and that the degree of brand loyalt, came with a relative weight of (71.1), which is a high degree.

The results also showed the existence of a correlation relationship between entrepreneurial marketing and brand loyalty in the industrial establishments in the Gaza Strip.