Marketing museums as a tool to enhance the cultural city image through virtual tourism in light of the corona virus crisis : a case study of some cities around the world

Abstract EN

The worldwide wellbeing emergency of Coronavirus (Covid-19) has seriously influenced the travel industry area in the entirety of its angles.

Numerous museums and exhibition halls all throughout the planet, large and small, public and private, have been compelled to briefly close, and away from quick measures to help the travel industry area, regional authorities and museum departments have ended up compelled to foster recuperation measures and attempt to adjust to the current circumstance, by depending virtual reality techniques and adopting a virtual tourism approach it marketing, to upgrade the city's cultural image and attract new visitors later on.

This is what this paper aims to achieve by highlighting the experiences of a group of museums in different cities around the world and concocting proposals for Algerian museum.