قياس مستوى إدراك تسويق الثغرات لعينة من السيدات العاملات : تجهيزات الغذائية منزلية للأكلات المطبخ الشرقي في كركوك

Abstract EN

This study deals with the issue of marketing loopholes through a number of objectives, the most important of which is to detect and measure the level of awareness of marketing loopholes for a sample of working women (household food supplies for oriental cuisine in Kirkuk).

It is estimated that there is a correlation between the dimensions of the studied variable of the surveyed sample, and the selection of women working in the traditional food industry sector, which others could not implement due to lack of time or ability to implement, by distributing a questionnaire form to the research sample during the period from September 2020 to May 2021.

The researcher also chose a sample of (40) working women, and got a response from 35 working women only by publishing an electronic form via the Instagram application, and the researcher reached a set of conclusions and recommendations, the most important of which is that caring for customers and knowing what the customer desires will help increase the number of customers and increase the demand for dishes The popular inheritance, and the development of their abilities and skills and vice versa, and the need to monitor the market sector on an ongoing basis to ensure that the market still enjoys certain characteristics and that the work plan is logical to implement to reach the largest possible number of customers.