دور الثقافة التنظيمية في نشر قيم الإبداع داخل المؤسسة

Abstract EN

Organizational culture is considered to be all the values that direct the behavior of individuals within the organization and it refers to the system of meanings, symbols, beliefs and practices, which develop and stabilize with the passage of time, and become a feature of the organization so as to create a general understanding among the members of the organization about the characteristics of the organization and the expected behavior Among its members, and regardless of the different institutions, organizational activities and professional groups, the organizational culture differs and varies.

We find in some institutions a culture that encourages creativity, helps its emergence and stimulates it, and we also find a culture that frustrates or destroys creativity within the institution, as this culture spread within the institution will be the guide And the engine for individuals'