The impact of the communication strategy in achieving the competitive advantage of economic institutions
Author
Source
Tobna Journal for Academic Scientific Studies
Issue
Vol. 4, Issue 3 (31 Dec. 2021), pp.1241-1256, 16 p.
Publisher
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Business Administration
Economy and Commerce
Topics
Abstract AR
تهدف هذه الدراسة للبحث في مدى أهمية استراتيجية الاتصال في تحقيق الميزة التنافسية على مستوى المؤسسات الاقتصادية، و قد تم الخروج بمجموعة من النتائج كان من أهمها : أن الميزة التنافسية لا يمكن تحقيقها دون التخطيط العلمي لاستراجية الاتصال، حيث من خلالها يتم العمل على استمرايتها و استدامتها و تلعب استراتيجية الاتصال أدورا مهمة على المستوى الداخلي و الخارجي للمؤسسة، حيث من خلالها يتم كسب ثقة الموظفين و العملاء على حد سواء، و العمل على تكوين صورة إيجابية لها في محيط تنافسي.
Abstract EN
This study aims to research the impact of the communication strategy in achieving competitive advantage at the level of economic institutions, this topic was addressed and based on a set of main themes that was characterized in: identifying the concept of communication strategy addressing the axis of competitive advantage and finally determinig the importance of communication strategy in achieving the competitive advantage.
Hence this study was made based on the descriptive analytical approach, with produced a set of results that lead to these, following important outcomes: the competitive advantage cannot be achieved without the scientific planning of the communication strategy
American Psychological Association (APA)
Bu Hallah, Shahirah. 2021. The impact of the communication strategy in achieving the competitive advantage of economic institutions. Tobna Journal for Academic Scientific Studies،Vol. 4, no. 3, pp.1241-1256.
https://search.emarefa.net/detail/BIM-1373916
Modern Language Association (MLA)
Bu Hallah, Shahirah. The impact of the communication strategy in achieving the competitive advantage of economic institutions. Tobna Journal for Academic Scientific Studies Vol. 4, no. 3 (2021), pp.1241-1256.
https://search.emarefa.net/detail/BIM-1373916
American Medical Association (AMA)
Bu Hallah, Shahirah. The impact of the communication strategy in achieving the competitive advantage of economic institutions. Tobna Journal for Academic Scientific Studies. 2021. Vol. 4, no. 3, pp.1241-1256.
https://search.emarefa.net/detail/BIM-1373916
Data Type
Journal Articles
Language
English
Notes
Text in English ; abstracts in English and Arabic.
Record ID
BIM-1373916