الصياد في كمينه : صورة الحكيم في النكت الشعبية بمواقع التواصل الاجتماعي

Abstract EN

This paper attempts to analyse the image of the "Wiseman' in social media jokes, WhatsApp jokes in particular, in order to show how this image has changed.

the jokes of Wiseman represent a cultural phenomenon in social media platforms; they draw a different picture that is not consistent with the traditional image of the Wiseman in Arabic culture, as a person who had always preserved wisdom, dignity, as well as the authority upon the art of speech.

this study supposes that this phenomenon implies a discourse, which could be analysed and contextualised.

the subject matter of this research is obviously one of the interests of cultural criticism, which studies literary & cultural issues in terms of their relation to the masses.

basically, cultural criticism aims at revealing factors & forces which drive such phenomena, in order to show hidden messages and discourses.