تسويق الخدمات و دورها في تطوير المنتجات الجديد قصد الوصول لأداء متميز : من وجهة نظر متعاملي الهاتف النقال

Abstract EN

The study aims to know the role that service marketing plays in developing new products in order to reach an outstanding performance from the point of view of a group of mobile phone dealers.

Statistical Package for Social Sciences (SPSS) for data analysis, and the study found that there is a relationship between the averages of respondents' answers about marketing services and developing new products from the point of view of mobile phone customers due to some personal variables, and this is based on the Mann and Tenney test, Kruskal-Wallace test, and the coefficient of The correlation was R = 0.

969, which is significant