دور مواقع التواصل الاجتماعي في تشكيل الوعي الاستهلاكي للمواطن الجزائري : دراسة تحليلية لعينة من منشورات صفحة المنظمة الجزائرية لحماية المستهلك Opoce على الفايسبوك

Abstract EN

This study aims to reveal the role of social networking sites in shaping consumer awareness, by adopting the survey method in addition to the method of content analysis, by analyzing a sample of the publications of the Algerian Organization for Consumer Protection in the period from 12/26/2018 to 01/02/2019, In this study, we found that the organization's page is concerned with various topics related to the life of the consumer, and adopts the method of awareness and sensitization as a primary goal to reach the consumer, in addition to focusing on official figures and statistics in dealing with the topics covered.