الاتصال الترويجي و تحسين صورة المؤسسة الخدمية : دراسة على عينة من زبائن مؤسسة اتصالات الجزائر

Abstract EN

The impact of promotional communication on the public and creating the required response and achieving the goal that the sender wants to reach are among the priorities of the various institutions to improve their image, especially with the external public, in addition to achieving integration with the socio-economic environment and maintain their presence in the competition market.

this study provides a statistical description of the reality of promotional communication at Algeria telecom, especially as it is an institutional service in the telecommunications sector and internet services, and the problem was about the role of event communication in improving the image of the institution externally, using the descriptive survey method, which was carried out on 52 respondents using an electronic questionnaire, and we reached the reality of the effect of event promotional communication on the image of the institutional service among its customers.

moreover, we found that the level of satisfaction is medium in general in the great optimism of the respondents about the ability of the institution to achieve greater successes and obtain above-average satisfaction with customers, all by providing services to the Algerian society and achieving prosperity and development on several levels, especially the economic and social as well as the services.