Marketing and sustainable development : what learning ?
Joint Authors
Source
Revue Algérien de Développement Économique
Issue
Vol. 9, Issue 1 (30 Jun. 2022), pp.363-375, 13 p.
Publisher
Publication Date
2022-06-30
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Topics
Abstract EN
This study aims more precisely, to make a fundamental distinction between the concepts of sustainable development and marketing (as we shall see, they belong to two distinct logical streams) and to know its consequences at the level of education and therefore of knowledge.
to realize this study, the clinical approach and the inductive descriptive approach were used through a double questioning, that of the researcher and that of the field specialists.
it may be essential to recall, firstly, how this distinction emerged in our minds, before specifying its deeper meaning, and in so doing, to know its effects.
emergence, meaning and knowledge will then make the tree pillars of this study.
we reached at last the important effects for marketers' education and on the usefulness of organizational learning and on the reality, that marketing development requires address of practices significantly different of those commonly used.
American Psychological Association (APA)
Masudi, Nasir& Shabani, Smain. 2022. Marketing and sustainable development : what learning ?. Revue Algérien de Développement Économique،Vol. 9, no. 1, pp.363-375.
https://search.emarefa.net/detail/BIM-1375888
Modern Language Association (MLA)
Masudi, Nasir& Shabani, Smain. Marketing and sustainable development : what learning ?. Revue Algérien de Développement Économique Vol. 9, no. 1 (Jun. 2022), pp.363-375.
https://search.emarefa.net/detail/BIM-1375888
American Medical Association (AMA)
Masudi, Nasir& Shabani, Smain. Marketing and sustainable development : what learning ?. Revue Algérien de Développement Économique. 2022. Vol. 9, no. 1, pp.363-375.
https://search.emarefa.net/detail/BIM-1375888
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references.
Record ID
BIM-1375888