دور شبكات التواصل الاجتماعي في الترويج للسياحة الداخلية في الجزائر : اليوتيوب أنموذجا-من وجهة نظر طلبة علم اجتماع الاتصال بجامعة عمار ثليجي بالأغواط

Abstract EN

The developments and changes that we are experiencing at the present time have prompted many countries to search for new methods and ways to develop their sectors that most contribute to the national economy, including the tourism sector, which is relied upon as a leading industry, and with the emergence of social networks, it has made it easier for business owners and Activists in the field of tourism to market their services and products and to create an atmosphere of competition among them to activate the tourism movement.

Through this research paper, we seek to identify one of the social networks, YouTube, and the role it plays in promoting domestic tourism, depending on the appropriate descriptive approach and the nature of the topic, where this study was applied to an intentional sample represented by Master of Communication Sociology students consisting of 146 individuals using the questionnaire tool where the forms were distributed to all sample members, using the statistical package program (SPSS-25) to analyze the answers of the sample members.