أساسيات بناء ميزة أخلاقية في منظمات الأعمال

Abstract EN

This study aims to shed light on the most important entrances to modern management, namely, ethical management.

after efficiency was the center of attention, and profit was the primary goal and the sole responsibility of business, ethics became attention, and goals and policies are reformulated in a way that highlights the moral responsibility of organizations, and from this as a starting point, this study calls for a consideration of how an ethics-based advantage can be built to face competitive pressures.

in light of this, the descriptive-analytical approach was relied on through (definition, sources, areas, problems) of management ethics, as well as defining and defining the types of competitive advantage, to end with highlighting the role of ethics and mentioning the requirements for building an advantage for organizations, with examples of organizations that adhered to morally towards her community