التكنولوجيا و التوجه الأخضر للأعمال : حالة تويوتا

Abstract EN

Through this article, we will try to clarify the role of technology as a support or disincentive to the green approach to business; Considering that technology is one of the variables that have a great impact on companies because it is one of the factors of the general environment and indirectly affects the company, and despite this, the survival of institutions depends on the measurement in which the internal environment of these establishments is capable of adapting to this technology if it is not the one who developed it, we can say that the technology A neutral element that supports the green approach if there is an internal will emanating from the leadership of the higher institution in particular and from the technology is green and clean, and vice versa, it is therefore messy and therefore does not support the green trend, but it should be noted that it can be a component external pressure to adopt this trend if this technology represents a competitive advantage for the market leader, which is the case of Toyota.