Marketing strategies for public services between monopoly and competition : Algeria post case study

Abstract EN

This study provides a conceptual framework for public services and marketing strategies in the market economy.

The main objective of the study is to diagnose the general situation of competition and to guide The ALGERIA POST towards suitable marketing strategies.

A qualitative approach based on the review of literature and diagnostic analysis is used.

The most important result reached is that Algeria Post continues to maintain the lead in its market thanks to its marketing strategies as well as state guardianship.