أتمتة نظام معلومات (Crm)‎ و أثرها على إبداعية الأداء التنفيذي لعمليات المنتج : دراسة عينة من المؤسسات الاقتصادية الناشطة في منطقة : سطيف برج بوعريريج و مسيلة

Abstract EN

This study aimed to know the extent to which automation is applied in the (CRM) information system of some companies in: Setif, Borj bouaririj and M'sila, through their exploitation of (CRM) software to obtain information about customers, the study also aimed to know the relationship and impact of this automation on creative executive performance in product manufacturing and delivery.

The result of the study was that (CRM) automation is applied with its privileges in these studied companies, and it has been proven that this automation is related to the efficiency of incorporating customer preferences into the manufacturing of the product, and this automation was not related to the effectiveness of integrating the proposals of these customers in the delivery.