Diversification strategies and business performance

Abstract EN

This study aims to highlight the relationship between diversity strategies focused on employment and business performance, where the organization is obligated to diversify its employees (temporary worker, permanent worker) and puts at the disposal of administration six types of strategies represented in the strategy of adding value through temporary labor, the strategy of adding value for mere labor, learning strategy, hazard strategy, anti-discrimination strategy, exclusion strategy, also, business performance has two dimensions : financial performance, and social performance.

as for the applied study, it included 30 enterprises distributed over the following states : Mascara, Saida, Relizane, Mostaganem, Oran, and Tiaret.

through the study, we found that there is a relationship between the strategy of adding value through temporary labor, the strategy of adding value for mere labor, the learning strategy, and business performance.