أثر أزمة فيروس كورونا على الممارسات التسويقية الرقمية : دراسة استقرائية لأهم الاستقصاءات العالمية

Abstract EN

This study aims to introduce the corona virus crisis, as well as its various economic effects.

it also addresses the extent to which it affects digital marketing practices such as : advertising, selling and interacting on social media sites.

the present research is based on an inductive by addressing a range of important surveys directed at people and companies through the internet.

at the end, the study concluded the following results: the impact of the crisis on digital marketing varied according to the type of activity, as there are activities that managed to survive, continue, and even grow and develop, while other activities collapsed and died out.

the reason for that variation is due to the remarkable change in the consumer and purchasing behavior of customers and consumers.