تأثير المسؤولية الاجتماعية على صورة المؤسسة الاقتصادية: حالة مجمع سونلغاز

Abstract EN

The purpose of this study is to analyze the relationship between social responsibility and corporate image, 276 questionnaires were distributed among customers of the Algerian electricity and gas company (SONELGAZ).SPSS 26 was used to analyze the data collected.

the results showed customer acceptance of the Sonelgaz group's social responsibility and the existence of a positive relationship between social responsibility and the dimensions of the company's image, in particular the cognitive and normative dimension, and to a lesser extent the emotional dimension.

the study also concluded that social responsibility can help to improve the image of the economic corporation.