قياس أثر إدارة علاقات العملاء الإلكترونية على درجة ثقة ورضا عملاء شركة اتصالات الجزائر من وجهة نظر العملاء

Abstract EN

This study aimed to know the impact of Algeria telecom's adoption of electronic customer relationship management systems in managing the relationship with its customers and its impact on enhancing the confidence and satisfaction of its customers.

after analyzing its data using appropriate statistical methods, we concluded that there is a direct positive, moral relationship between the electronic customer relationship management in Algeria telecom and the degree of confidence and satisfaction of its customers with it.