The unspoken agenda of Houthi digital poetry in Yemen’s current war crisis

Abstract EN

This article examines how the Houthi rebels in Yemen use tribal poetry as a propaganda platform to influence public opinion about the current war crisis in the country.

By digitalizing Yemeni oral popular poetry, zamil, in the form of motivational war songs and YouTube videos, the Houthi militia group is able to attract young supporters, and publicly denounce Saudi airstrikes and the international sanctions imposed by the United Nations Security Council.

While the study unpacks the hidden agenda of Houthi digital poetry and its multiple underpinnings, it sheds light on two important findings: 1) the understudied role of Houthi media campaign the way it’s been used as a digital weapon to advance Yemen’s Shiite militia movement, 2) how the Houthi use of social media revived a Yemeni poetic tradition, zawamil (plural of zamil) to disseminate a wide populous sentiment against the Saudi-led coalition and the United Nations Security Council in this civil conflict