دور إدارة العلاقة مع الزبائن في تحقيق الميزة التنافسية في المؤسسة : دراسة حالة بنك الفلاحة و التنمية الريفية (BADR)‎ بسكيكدة

Abstract EN

Initial scientific studies confirmed the importance of the customer in the life cycle of the organization, and the relationship with him was considered a new model in marketing instead of traditional marketing, by establishing long-term relationships with customers, retaining them and earning their loyalty instead of being keen on attracting them only.

Therefore, this study aimed at knowing the role of the relationship with customers in achieving the competitive advantage of the institution, as it was conducted in the Bank for Agriculture and Rural Development (BADR) in Skikda, the employee of the questionnaire as a basic tool for data collection and concluded with conclusions that indicate the institution's endeavors to achieve this through its adoption of many mechanisms such as: Work In order to gain customer satisfaction, the performance of its members improves.