صورة الجامعة و تأثيرها في ولاء الزبائن : دراسة تحليلية

Abstract EN

Universities are among the most important institutions that are concerned with building a person from an intellectual and cultural point of view, providing them with knowledge and sciences, and increasing their intellectual and creative capabilities, as well as working on developing their talents and refining their personality for the sake of handling various affairs of society.

The structure of the study incorporates four main sections, the first has dealt with the methodology of the study, while the second has addressed the theoretical framework of the study to identify the first variable (university image) and the second variable (customer loyalty).

Whereas, the third section has been dedicated to the practical part of the study.

The fourth section is to present the most important conclusions that have been reached and to address some of the recommendations.