The attractions elements of television advertising and their relationship to consumer preference
Author
Source
Iraq Journal of Market Research and Consumer Protection
Issue
Vol. 14, Issue 1 (30 Jun. 2022), pp.118-129, 12 p.
Publisher
University of Bagdad Market Research and Consumer Protection Center
Publication Date
2022-06-30
Country of Publication
Iraq
No. of Pages
12
Main Subjects
Topics
Abstract EN
The research aims to study the elements of attraction in television advertising and determine their relationship to consumer preferences, the extent to which the sample (250) watches television advertisements, and the motives for viewing.
males and females, and the statistical program SPSS was used to analyze the results using percentages, arithmetic mean, correlation coefficients CH 2, Pearson’s coefficient and alpha Cronbach for the stability of the test, and the research came to the conclusion that the percentage of watching television advertisements is good motivated by the identification of new goods and services in the market, as advertisements sometimes achieve consumer preferences, and the most prominent the forms that appeal to the sample are the lyrical form in the presence of favorite stars and celebrities as they are the most attractive methods in advertisements, and we found that the relationship is not significant between the motives for viewing advertisements and achieving consumer preferences.
between the methods of attraction in advertising and the extent to which the advertisement achieves the preferences of the to a consumer.
American Psychological Association (APA)
Shaban, Afnan Muhammad. 2022. The attractions elements of television advertising and their relationship to consumer preference. Iraq Journal of Market Research and Consumer Protection،Vol. 14, no. 1, pp.118-129.
https://search.emarefa.net/detail/BIM-1380948
Modern Language Association (MLA)
Shaban, Afnan Muhammad. The attractions elements of television advertising and their relationship to consumer preference. Iraq Journal of Market Research and Consumer Protection Vol. 14, no. 1 (2022), pp.118-129.
https://search.emarefa.net/detail/BIM-1380948
American Medical Association (AMA)
Shaban, Afnan Muhammad. The attractions elements of television advertising and their relationship to consumer preference. Iraq Journal of Market Research and Consumer Protection. 2022. Vol. 14, no. 1, pp.118-129.
https://search.emarefa.net/detail/BIM-1380948
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 129
Record ID
BIM-1380948