أثر الصورة الإعلامية في صناعة الأنساق الثقافية في الإعلام الجديد

Abstract EN

Today, in light of the tremendous technological development, digital media has a tremendous ability to re-engineer the forms of cultural patterns of modern societies, bypassing the function of media and news and turning into a form of influences that can create change in the cultural, economic, social and political structures of countries.

The new media model depends on the digital media image, which in our time has become a civilized communicative language that has a dominant presence in a mass visual culture with connotations, meanings, and symbols that have communicative effectiveness in the transformations that human societies undergo through their ability to rapidly spread, appear in different forms, and re-creating awareness, and engineering cultural patterns as required by the current stage, which has come to present the new media as a media form different from the usual media, as the audience found itself in this new media as an active party in the interactive process by receiving the news in social media, which gave it the opportunity to express its opinion frankly.

Therefore, we can say that the new media has changed the concept of media by changed the official channels (TV, radio, newspapers, newspapers) which were often successful in promoting the official narrative that narrates on the one hand, and cannot be alone in the news or have a monopoly on the story.