دور الاتصال في إدارة أزمة كورونا كوفيد 19: المبادئ والاستراتيجيات

Abstract EN

This research paper aims to identify the role of communication in the management of the Corona Covid 19 crisis, by revealing the crisis communication, the principles and rules of communication during crises, and communication strategies during crises, because the media of crises must be based on a clear media strategy that depends on strategic planning to unify the discourse.

media, and the production of compatible media messages that avoid deviation of information, and address any rumors that find in these crises fertile ground for their spread, so it is necessary for the communication system to work side by side with the strategies adopted to confront crises.

An is a brief, comprehensive summary of the contents of the article It refers to the objective of the research, and the results reached in two paragraphs.