أهمية استخدام برامج الحاسوب في تصميم الإعلانات

Abstract EN

The researchers identified the research problem in identifying the following question : what is the importance of using computer programs in advertising design.

the importance of the research comes in confirming the necessity of using computer programs in advertising design.

the research aimed at the necessity of having specialists and designers in the proper application of using computer-based design programs in the design of advertisements, as well as keeping up with local advertisements with technical aesthetic standards and social values, as well as knowing the programs used in the design and knowing the difference between each program, the researcher used the descriptive analytical approach.

by following the most appropriate and closest approaches to the nature of the research, it also allows the researcher to study, monitor, enumerate, classify and analyze the aesthetic and design values of the advertisement .the researchers also used interviews conducted with experts, specialists, professors, and plastic artists in the field of design, and the researchers reached conclusions that the advertisement generally obeys many standards, and the computerized advertisement depends on the graphic design’s culture as far as his cultural knowledge and ambition, and any plastic work that includes aesthetic and social values for the street to interact with, and the study recommended the need to expand interest in the high and upscale taste and convince the other about it, taking into account places, shops and centers for displaying computerized advertising (exhibition space and space in order to highlight the aesthetic and artistic aspect), and put forward new ideas and visions that may be global or regional for the target that fit his community and able to adapt to it (a call for development and change).