جماليات تصميم الشعار في ترجمة القيم و المفاهيم : الشعارات الاحتفالية للدول الملكية إنموذجا

Abstract EN

This study deals with the most important values and concepts that are taken into account in the design of slogans `related to the history and past of the countries and in their official celebrations and their connection with their meanings, images and reductions in form and content, which is a great challenge when trying to redesign them in a new and innovative way to keep pace with the development provided that it retains the same spirit and meanings deep derivative of the original logo sometimes.

the study concluded that this process is not easy, but is accurate because it needs a detailed study of the original logo that will be upstream and inspiring in all respects and study all its aesthetic, functional and philosophical dimensions and try to analyze what its weaknesses to change and modify the strengths as well as to confirm, preserve and strengthen to ensure a correlative result, especially when these slogans are linked to the history and civilization of states to form a renewed visual identity in celebrations express the counters.